Urgent Care Site Analysis

The “Treasure Map” displays prime Opportunity Zones for opening new Urgent Care clinics based on a comprehensive analysis of key factors, including demographics (population, age, etc.), population-to-urgent-care ratio, Mosaic psychographics, insurance variables (Private Insurance, Medicaid), Personal Crime Risk, and proximity to consumer retail draws. This report can be customized to include additional Key Metrics of interest to our clients.

This visual guide empowers decision makers to quickly identify the high-potential zones for expanding their Urgent Care clinic footprint.

The Quick Canvass Report (QCR Report) utilizes cell phone mobile location data to analyze consumer travel patterns and reveal the True Trade Area for the location analyzed. This report includes key demographics for the trade area (Age, Income, etc.), insurance variables (Private Insurance, Medicaid, Medicare, Uninsured) and volume metrics for the number of visitors to the location analyzed.

The Competition Profile Report will help you quickly understand key strengths and weaknesses of any Urgent Care competitor of interest based upon factors such as: Hours of Operation, On-Site Xrays (Yes or No), Site Attributes (Building Type, Visibility, Signage, Access, Parking, Traffic, etc.) and Online Reviews of the clinic.

The SMART Report (Strategic Market Assessment Report) is designed to help you quickly analyze key strengths and weaknesses of a site.

The SMART Report will help you discover how your site stacks up against other Urgent Care clinics in similar markets based on key location metrics such as Demographics & Psychographics, Urgent Care Competition, Population Per Physician, Private Insurance and Medicaid, and the Personal Crime Index.

The Level 1 Index Report provides you with an Overview Map of the Medical Alternatives around the location analyzed. It also includes Benchmark Comparisons and Market Summary Scores by Radius, Drivetime, and Polygon (polygon boundaries established using cell phone mobile location data) based upon key demographics (Population, Population Per Urgent Care +1, Median Age, Age Distribution), Mosaic psychographics, Personal Crime Risk, insurance variables (Private Insurance, Medicaid), Traffic Counts, and Emergency Room volumes in the area.

The Level 1 Index Report also includes an analysis of the closest Urgent Care competitors to the location analyzed based on number of existing units in their Urgent Care portfolio, Building Type of the clinic, Hours of Operation, and Google Reviews and a Competition Impact Index.

The Full Canvass Report combines elements from the Quick Canvass Report (QCR Report) and Level 1 Index Report to help you quickly analyze the strengths and weaknesses of any site of interest.

The Full Canvass Report report also provides a breakdown of the retail, office and warehouse space in close proximity to the location under consideration.